The Use of Lanyards in Promotional Campaigns

Promotional merchandise is used in many marketing campaigns as a way enhance brand awareness and promote various goods and services. While there are a vast number of products that could possibly be used in promotional merchandising, only a few have become truly common. Companies engaging in promotional merchandising campaigns generally want to use small items that are inexpensive to produce and distribute, but still useful enough to be used over and over again. Some of the items that fit this bill include pens, caps, T-shirts, bumper stickers, key chains, USB thumb drives, coffee mugs, and Lanyards. A lanyard is a rope or cord that is worn around the neck or wrist, with people commonly using them to carry whistles, keys, and USB flash drives.

Because they are cheap to produce and carry enough space for promotional branding and company icons, lanyards have become one of the most popular items used in promotional merchandising campaigns. One other reason why lanyards are such a common promotional gift is because of the number of uses they have. Some of the most common applications for lanyards includes their use on electronic devices like cameras and MP3 players, their use with whistles during sporting activities, and their use in the retail and business sectors as a way to hold name badges and identification information. Lanyards are also commonly used to hold keys and other personal possessions. The small size of lanyards, paired with their versatility and potential for branding, makes them an ideal tool in promotional merchandising campaigns.

Promotional merchandise is also known as promotional items, promotional products, promotional gifts, advertising gifts, and swag. There are a number of marketing benefits for companies who utilise this form of promotion, including increased brand awareness, enhanced employee and customer relations, trade show traffic-building, new customer generation, new product introductions, the introduction of not for profit programs, and marketing research. Along with traditional items such as T-shirts, caps, and pens, lanyards provide businesses with the opportunity to brand their business and engage the wider community through the creation of brand and product awareness campaigns.